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2 WEEKS 2 MAKE IT 2 (2006-2007 competition)

And the winners are...

Reader's Prize (voted for by readers of Sheffield Newspapers)

PADDY ORANGE - 'Love at First Sight' by Monkey Liberation Front

 


Critics Prize (voted for by industry professionals)

SCREAMING MIMI - 'Dorothy Millette' by Digital Ink (Christian Knowles-Fitton)


Honourable Mention (voted for by industry professionals)

DEAD LIKE HARRY - 'Shallow Grave' by Deranged Pictures

Interview with Carl Timms of Monkey Liberation Front, winners of the Reader's Prize.

How did you go about making the video?

We decided from the outset that the jazzy beat of the song "Love At First Sight" would work perfectly in a jazz club setting. We liked this idea as it allowed us to simultaneously combine Paddy's live energy with a setting that
was on the surface very unusual for a hip hop band. The location was very important especially with the time constraints and we looked at a number of places but the one that made the most sense was the Runaway Girl. Not only did it have a great vibe but Justin, the owner, is a big fan of the band and so was willing to do anything in his power to make the video a success.

The rest of the images- the angels, the crazy imaginary situations- all developed from a combination of the setting and the lyrics. Luckily it was a great song to take literally. Much of Paddy's work is based on a storytelling style making it ideal for visual interpretation.

What was it like working with Paddy Orange?

They were all fantastic! Both Paddy and Sophie were up for anything we threw at them. The very first shot of the shoot was what we termed the "dungeon" scene where Paddy imagines himself naked and huddled in a corner as he is coming down. It was about 5 degrees and we were in the band producer Leigh's house in a dingy cellar and Paddy was wearing nothing but a pair of nasty green Y-fronts. I knew then that the video was going to turn out well as he just played so well to the camera.

Marcus, the band manager, also helped out immensely in bringing everything together and really made us feel like they weren't just expecting to turn up and film. It really was a team effort. The icing on the cake was when he managed to sort out the two cameo role musicians who played the double bass and drums in the video. At one point I was on stage directing and thought "I'm stood here with the bassist of Simply Red and the drummer from the Cocteau Twins- what must they be thinking of all this?!" but they were great and seemed to have a good time drinking and entertaining the crowd.

What was it like working to such a tight deadline?

The pressure in the first week wasn't too bad once we sorted out the venue. Knowing we had the Runaway Girl relaxed us as we were able to get on with planning the shots and schedule. Once we had filmed we had 5 days to edit. The only problem was that our editor Ben, a talented young guy I work with at my day job, was based in Ilkley near Bradford and so there was the difficulty of long-distance communication. Things turned out OK though as the only major problem we faced was when I realised that we were running off of different versions of Premiere and had to hastily upgrade mine so I could actually see the work that Ben was doing. He worked really hard and quickly and was able to hand over to me a 90% completed version on the Wed which gave me 2 full days to finish the film off. We got it in with half an hour to spare but that was only because I had been playing around with the grading. I think the 2 weeks provided us with plenty of time and never felt too stressed to be honest.

Please describe a little bit about your crew / creative team.

The original crew was comprised of myself, my fiancée Michelle who co-produced with me, Alan Tisch, a wonderful camera operator I met at Hallam Uni and Ben Daure, who I mentioned above. We then brought in some extra help from Sheffield Hallam's Film Production course in the shape of Laura Turnbull and Alex Wilson, both 3rd year students. They were both brilliant, especially in helping light the film as my lighting skills were certainly a bit rusty and so they brought enthusiasm and technical skills that were much appreciated over the weekend we shot.

Michelle had done a media A-level but nothing since but is the most organised person I know. I knew she'd be great in a producing capacity. This was the first thing I'd directed for some time so it was great to know she was behind the scenes as it allowed me time to work with the actors without worrying too much about the producing side of things on set.

Alan I met in 1996 and he has been my best friend since. He won award
for cinematography at the National Student Film Awards for his 3rd year film and has worked for Sky and Granada. However despite helping in some of my other ventures and having worked together on a number of corporate shoots, we'd never actually done anything fun so we were really looking forward to making this video.

Ben works for Webrom TV, where I am a producer/sales manager. I'd not been with the company long and I'd seen some stuff Ben had edited and shot so thought it would be a good opportunity for us to get some experience working together. He was definitely the wild card as I usually work with people I know or have been recommended but it paid off as I think Ben did a great job all round, not just on the editing but on the shoot also.

Please describe how the competition's preparatory arrangements (launch
event, seminar, etc) helped you with the plans for the video.

The launch event was great for two very different reasons. Firstly on a preparatory level it gave us some much needed advice on what not to do when preparing. Obviously at this point we weren't sure what band we'd get and so on but advice such as "don't shoot a guy walking the streets at night, don't shoot in rehearsal room" etc really made us think about how we presented the film and not going for the easy option.

The second reason was a bit more selfish in that we entered and won the
raffle which allowed us access to SIF's equipment. We were actually quite short in that department so it was like manna from Heaven! This not only gave us a much better camera but lights and the studio, meaning we were really able to use our imagination when planning. To have won the raffle and NOT made use of the equipment would have been a waste and probably an insult to everyone else who entered the raffle so we felt obliged to make full use of it all.

What do you think winning the 2w2mi comp will do for the members of you film team?

I hope it will help all of us to move forward in our careers. I for one have
been looking to do a lot more creative work as I've spent the last few years
working corporates and commercial ventures like sports DVDs. This kind of film is so much more fun to make and if winning allows Monkey Liberation Front to become more than a one-off venture then that would be great. Laura and Alex are just finishing uni as well so its certainly helped them taking part.

When will you start making plans to make the video for your prize-band,
Stoney? How are you going to approach the project?


We've already started talking with Inspiral and Mark Stoney to arrange it. We'll have a number of listens
to the song, study the lyrics and feel and see if inspiration hits. We'll also talk about the song with Mark and see if he already has some idea of what he would like for the video. We have all the equipment we need now as Webrom TV has invested in a whole load of new kit including a JVC HD camera and lights as well as a camera-mounted hard drive which will save us hours in logging and capturing of footage so I am excited about playing with all this new technology. I definitely would like to shoot this one on HD!

What else is in store for your future?

At the moment we're taking it a project at a time. I have a few shorts I've wanted to make for a while so maybe I can get one of them going but for now its day job and Stoney. Watch this space!

 

Interview with Christian Knowles-Fitton of Digital Ink, winner of the Critics' Choice Award.

How did you go about making the video?

Like all the film makers in the competition, we didn’t have a clue what type of video we were going to make until we heard the track and met the band.

We had already decided that the video would be performance based with some cool element of post production rather than trying to do a conceptual piece in such a short time frame but other than that we pretty much had a blank page.

As soon as we heard the track, both Dan and I got a good idea of what the video was going to look like and what process we were going to treat it with.

We filmed each band member on green screen to give us more versatility in post and pretty much got everything we needed in about six or seven hours. Heavy eye makeup and hard lighting was used to ensure that the results we got in post were as good as they possibly could be and we had mapped out a pretty complex storyboard to ensure we got everything we needed in one shoot.

Once we had all the footage logged and captured I started to put together a rough edit and then exported various stills for Dan to work out some different screen layouts. From then on it was onto converting the footage to black and white. We tried several different ways to achieve this but they all looked really poor.

The problem we were faced with was that we wanted the video to be predominantly black and white and I was dead set against using over processed footage to get the result we wanted.
The main reason that I didn’t want to go down that route is because no matter how good you are with your post, it can often leave you with amateur looking footage. This wasn’t an option as we didn’t want to produce a video that looked like it had been done with your mums handicam and a ripped off version of final cut. (I’ve done enough of that already with low production skate videos!!)

In the end I used a new technique that combines several programs to give you the end result which is true two color black and white (not grayscale) footage. The result is ultra clean and really worked well with the bands image and the story behind the track.

Once the footage had all been converted, it was a matter of tackling it in After Effects and working in as many of the transitions from the original storyboard as we could. In the end I think we only managed about four or five transitions, which was a shame as the original concept was to be one seamless journey through the mind of Dorothy Millette leading up to the suicide or murder (which ever it was) of Paul Burn.

Once we organized the transitions, and got all the footage in-sync with the track (we had a miss communication when shooting and ended up with no audio on any of the footage we shot –nightmare!) we added the graphic elements that Dan had drawn up and spent the rest of the time working on the graphic layout of the video.

That’s pretty much it.

What was it like working with your band, Screaming Mimi?

The band were great to work with. They were really open to the ideas we had and I think they appreciated the time we put into researching the story behind the track. The fact that they had good stage presence and were used to playing live also really helped.


What was it like working to such a tight deadline?

Unfortunately, we couldn’t get the band in to do the shoot till nine days after the start of the competition and this did raise the stress levels a bit but once we had all the footage, surprisingly enough, the deadline wasn’t really an issue. I guess we’ve got too use to working with clients with unrealistic deadlines!!

Please describe a little bit about your crew / creative team.

The crew for the this project consisted of Myself (Christian Knowles-Fitton) Dan Bedford and Johnny Carr. Dan and I co-directed the video. Johnny filmed it, Dan did all the graphics and I did all the editing and post production. We all have a pretty close relationship as we have worked on quite a few different projects together over the last 12 months.

Dan Bedford is one of the best designers I know. His ability to understand a brief and deliver world class work (sometimes in a matter of hours) is unbelievable. Before the project started we spent a lot of time watching new videos and discussing what worked and what didn’t and this made sure that we both had similar ideas in regards to style etc.. (Very important if you have two directors on a shoot!)

Johnny Carr is a brilliant photographer / cameraman. He has so much experience and his knowledge of lighting and the post production process is a real bonus! He is also a good friend and really helped us out by letting us use his studio for free. Thanks dude.

I am a Director / Motion Designer & Post Production freak so it was cool that the track fit the style we wanted t


Please describe how the competition's preparatory arrangements (launch event, seminar, etc) helped you with the plans for the video.

The talks on the launch night (we only arrived at 7.00pm) with Roo, The lady from Warp and last years winner were really informative and definitely gave us some food for thought.

What do you think winning the 2w2mi comp will do for the members of you film team?

I hope it will help us gain exposure to work with more bands and people that we have met through the competition. Its hard doing what we do in the north of England as a lot of the work that is out there seems to stay in London but the competition definitely showed that there is a lot of talent up here.

When will you start making plans to make the video for your prize-musical-artist, kate Rusby? How are you going to approach the project?

Haha – we started in the car on the way back from the awards ceremony! There is actually a connection to Kate already as Dan has designed several CD covers for her some years ago but until we hear the track and meet Kate then all you can do is think of rough ideas that will go with her music style.

What else is in store for your future?

Wow – we have a crazy year ahead of us. We have just been asked to handle the total re-brand of a major TV station as well as create intro sequences for several up and coming programs that they will be airing in 2007.

Along with that we have been asked to direct a “behind the scenes look at Fashion week in New York, London, Paris and Milan” for a top cosmetics company and we are in talks with two agencies to start producing there TV ads.

 

View Christian's video at http://www.youtube.com/watch?v=-SZr2GxadjI

To find out more about 2 Weeks 2 Make It, email rob@syfn.org